Attentio provides companies with its online Attentio Brand DashboardTM that tracks and analyzes online conversations across social and traditional media worldwide. An automated insight engine discovers topics discussed around brands and product and also analyzes sentiments.

Companies and agencies use the technology to manage their market reputation as they can instantly see how customer sentiments change over time and across geographies.

“This is our first institutional financing round and we have an investor onboard that can support our future growth to a global position in the expanding social media monitoring market”, said Ms. Amaia Lasa, CEO of Attentio. “Attentio delivers unique, automated insights through our patent-pending technology and we will keep growing our already wide coverage of social media sources from all corners of the globe”, added Ms. Lasa.

“Attentio has been a major technology innovator in this fast growing market, so we are looking forward to supporting this momentum over the next years and use their central location in Brussels to gain easy access to major European markets”, said Ms. Barbara Roose, senior investment manager at SRIB/GIMB.

“The whole concept of marketing, market research, customer service and PR is changing with the rapid growth of social media. No company can ignore what is being discussed about their products and brands online, and the only way to understand the gist of thousands or even millions of messages, is to use media monitoring tools like Attentio. We see that even in a recession, spending on social media marketing has been rocketing, so we are excited about the potential of this market,” said Mr. William Klippgen, Executive Chairman of Attentio.

About Attentio
Attentio was founded in 2004 by Mr. Per Siljubergsåsen, a star on the European internet scene and Mr. Simon McDermott. Mr. Siljubergsåsen was the founder of Mogul AB and co-founder of shopping comparison engine Kelkoo.com, sold to Yahoo! in 2004. Attentio provides online tools that help companies understand social media and listen to their customers. Attentio has clients, agency partners and resellers in all major European countries and in the United States. Attentio technology monitors and measures across a wide range of social media sources in over 50 languages. Attentio clients can be more responsive and identify new market opportunities while reducing the need for traditional, expensive market research. Attentio, the Attentio logo, the Attentio Brand Dashboard, Attentio Buzz Report and Attentio Industry Report are trade marks of Attentio SA, Rue aux Fleurs 32 (Level 2), B-1000 Brussels, Belgium.

About SRIB/GIMB
The Brussels Region Investment Company is involved in developing business in Brussels by financing for the creation, re-organization and expansion of private companies based in the region. More than financial support, it advises and supports entrepreneurs and young businesses to build long-term sustainable companies.