| Patra Silk Launches New E-Commerce Website |
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Patra Silk, the online silk clothing store, has announced the recent launch of their new-look website, www.patra.com. New features that benefit the customer include an improved search function and checkout experience, and related products to help the user complete the outfit. A re-skin has made the online store more modern in appearance, and special care has been given to ensuring the website meets all ecommerce regulations and recommendations. Managing Director, Rita Patra, comments, “Our website is like our shop window, so we take it very seriously. It’s important to us that our customers have a great shopping experience.” Patra Silk’s internal design team worked with Iocea and their Cshop e-commerce platform to develop the online store and redesigned website. Rita says, “There wasn’t anything wrong with the old site – but we wanted to revamp it. The website launched at around the same time as the new Autumn collection, where we brought out many updated classics and some more modern styles, so it was a fresh new look all round!” More new features are in development, including an “outfit” feature which will help users to put together several items of clothing to see how they work as an outfit. Patra hopes to launch this new feature in the next few weeks. About Patra Patra was established in 1964 and this family-run independent mail-order firm offers natural luxurious fabrics, exclusive styles, exceptional quality, at amazingly affordable prices. As experts in silk clothing, they source and hand select fabrics with great care, ensuring that they only offer items of superior quality. At www.patra.com, you can find a wide range of exclusive silk clothing, designed in-house with the utmost care and attention to detail, and always with style, comfort and manageability in mind. |
