Prior to LBi, Pedersen served as Client Partner at AKQA Ltd., where he led AKQA's retail practice, and a number of strategic client relationships incl. BSkyB, Orange, Sainsbury's, Yell.com, HSBC and Intercontinental Hotels. As a key member of AKQA's senior management team, Pedersen directed critical operational change initiatives to support AKQA's rapid growth. Among other accomplishments, he successfully led a $15 million integrated marketing campaign for Yell.com, featuring the world's first GPS-enabled bus side messaging and other innovative media formats, culminating in winning Revolution Awards' best B2C campaign and a Yellow Pencil at the D&AD Global Awards.

"It is an amazing opportunity that I join LBi US as its Chief Operating Officer at this exciting time," said Mr. Pedersen. "I've been impressed with LBi's global work and award-winning capabilities. This is an excellent fit for my background, and I feel that I can add a lot of value as LBi grows its scope of services in the US market."

"We're honored to welcome Frank Pedersen to LBi and our US operations," said Mr. Taylor. "Mr. Pedersen's demonstrated leadership will be key to our success in the US, providing ongoing direction of the company in the months and years to come."

About LBi:

LBi is a global digital marketing and technology agency, blending insight, creativity and expertise to solve business problems. The largest genuinely full service agency of its kind in Europe, LBi provides the full range of digital capabilities, including digital strategy, branded content, service design, media, CRM, technology, managed hosting and support services. The Company employs approximately 1,400 professionals located primarily in the major European, American and Asian business centers; such as Amsterdam, Atlanta, Berlin, Brussels, London, Milan, Mumbai, New York, Paris and Stockholm. LBi is listed on Nasdaq OMX in Stockholm and NYSE Euronext in Amsterdam (symbol: LBI). www.lbi.com